GUATEQUE
2024 IDENTITY
GUATEQUE’s visual identity is inspired by the vibrant and festive essence of the “michelada”, an iconic Mexican drink made with beer, lime juice, salt, and seasoning sauces. Drawing from its bold colors and refreshing energy, the graphic design aims to capture the intensity and joy of Mexican culture. Through a strong, decorative typography, GUATEQUE evokes the dynamism of traditional celebrations, while a bright and contrasting color palette enhances its bold and eye-catching character.
To complement the logo and provide a distinctive icon for the brand, an exploration of Aztec pre-Hispanic patterns was conducted, incorporating the graphic element that harmonize with the typography's structure.
Made to Stand Out.
Beyond its visual impact, GUATEQUE was conceived as a complete branding and packaging system designed to stand out in a competitive and saturated global beverage market. The project explores the relationship between tradition and contemporary design, translating cultural references into a bold, modern and expressive graphic language system. The construction of the custom lettering was a key element of the project, where each character was carefully designed to reinforce the playful, intense, and festive personality of the brand.
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MARINA©ILLANA
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MADE TO STAND OUT.
Beyond its visual impact, GUATEQUE was conceived as a complete branding and packaging system designed to stand out in a competitive and saturated global beverage market. The project explores the relationship between tradition and contemporary design, translating cultural references into a bold, modern and expressive graphic language system. The construction of the custom lettering was a key element of the project, where each character was carefully designed
to reinforce the playful, intense, and festive personality of the brand.
GUATEQUE
GUATEQUE’s visual identity is inspired by the vibrant and festive essence of the “michelada”, an iconic Mexican drink made with beer, lime juice, salt, and seasoning sauces. Drawing from its bold colors and refreshing energy, the graphic design aims to capture the intensity and joy of Mexican culture. Through a strong, decorative typography, GUATEQUE evokes the dynamism of traditional celebrations, while a bright and contrasting color palette enhances its bold and eye-catching character.
To complement the logo and provide a distinctive icon for the brand, an exploration of Aztec pre-Hispanic patterns was conducted, incorporating the graphic element that harmonize with the typography's structure.
2024
IDENTITY
