ESTADO DE CARABANCHEL
2025

Identity & Interface

Collab:
Gonzalo Muñoz, Leah FilipsonCarabanchel is the district with the highest density of real estate agencies per square meter in Madrid. By constructing a utopia, the project visually represents a pressing issue affecting both past and present residents. Set in the year 2050, it envisions Carabanchel as an independent state completely dominated by real estate agencies. To bring this concept to life, a dual visual identity was developed: a corporate side, reflecting the new real estate state, and a rebellious side, symbolizing former residents fighting to reclaim their neighborhood.

The project’s graphic elements were physically presented in a specially designed briefcase with a hidden compartment—one side containing official state materials like passports, IDs, and flags, while the concealed section held protest materials and workers’ uniforms. Additionally, an interactive Figma prototype digitized these printed materials, enhancing audience engagement during the project’s presentation.

CLICK TO SEE THE PROTOTYPE








































The project includes a briefcase with an adhesive vinyl logo, housing a documentation set that features a passport with a golden Risograph cover, an 80-page statute booklet, an identification card, an auction paddle made of laser-cut MDF, a 50cm x 70cm printed map, and a 70cm x 100cm flag. Additionally, the project includes a screen-printed reflective vest and white work gloves, along with tearable flyers and an intervened map, combining physical and graphic elements to enhance the concept’s impact.